Jordan Kunde-Wright with athletes at Twin Cities Kettlebell Open

Twin Cities Kettlebell Club

Coaching

I have a psychology degree, a career in data science and AI, and 20 years in fitness coaching with a kettlebell sport specialization since 2009. But the thing that actually shapes how I coach is this: I was a 280-pound offensive lineman who blew out his back in college, spent years after football well over 350 pounds, and eventually lost more than 100 pounds and rebuilt from scratch. I know what it feels like to start. I know what it feels like to fail at it. I know what it takes to actually change, and to keep it changed.

I started Twin Cities Kettlebell Club because I believe health is a right, not a privilege, and because I've seen what happens when someone has a coach who actually listens, builds a real plan, and sticks around long enough to see it through. The work I'm most proud of isn't the competition results. It's the people who got healthy and stayed that way.

What Coaching Actually Looks Like

I get asked this a lot, so let me be specific.

Programming built for you.

Not pulled from a template library, not generated by an app. I write your training plan based on your goals, your schedule, your equipment, your body, and your history. When things change — and they will, because life — the plan changes with you. Every block builds on the last one because I'm paying attention to how you respond, not just what the spreadsheet says.

A real feedback loop.

You train, you tell me how it went (the good, the bad, the 'I skipped Tuesday because my kid was sick'), and I adjust. Regular check-ins on your terms: video calls, phone, text, email, voice memos, whatever works. I've had athletes who prefer a weekly call and athletes who prefer a quick text thread. Both work. What doesn't work is silence, and I'll tell you that upfront.

Technique review.

Send me video of your lifts and I'll send back detailed feedback. Not just 'looks good' or 'fix your elbow'; I explain the biomechanical why so you understand the reason behind the cue. When you understand why something works, you can self-correct in real time, and that's the goal.

Nutrition guidance, if you want it.

I don't hand out meal plans. I help you build a framework for understanding how food supports your training and your life, and I address the real questions, not the clickbait ones. This is optional; some clients want it, some don't, and both are fine.

Competition prep.

For athletes who want to step on the platform. Periodized programming, weight class strategy, meet day planning, and the mental side that nobody talks about until it's too late. I've coached athletes from their first local meet to the World Championships.

Who I Work With

Anyone looking for real coaching and real results.

Someone who has never touched a kettlebell and a competitor at Master of Sport International Class are both the right fit for this. The system is built to meet you wherever you are; a beginner gets a program that builds confidence and sustainable habits, an elite athlete gets long-arc periodization and the technical precision that level demands.

I've coached a high school teacher in Oklahoma, a school administrator in the Midwest, a dietitian and mom, and a self-described “49 year old bad ass” in Austin (her words, and she's right). I've coached athletes from their first kettlebell to the World Championships in the professional division. The skill level doesn't determine the fit. The commitment does.

The common thread: willingness to communicate honestly and show up consistently. I handle the programming, the planning, and the knowledge. You bring the effort and the feedback.

A note on elite athletes specifically.

If you're already competing at Master of Sport level or above, the coaching looks different. Your goals are serious and the structure needs to match. That means multi-year programming arcs, precise periodization, and a coach who can work at the level the sport demands.

Who I'm Not For

I'm direct about this because it saves us both time.

If you're shopping for the cheapest option or just want someone to generate a program without knowing much about you, I'm genuinely not your guy, and I mean that without judgment. That service exists and you can find it easily. What I do requires real engagement from both sides.

I also don't yell, I don't push people to failure for the sake of it, and I don't hand everyone the same 12-week program. Grinding yourself down every session isn't a plan; it's just suffering. This is long-game work.

What It Costs

Coaching runs $150 to $250 per month, depending on the level of involvement. We talk through what makes sense on the intro call, and I'm transparent about what each tier includes.

If finances are limited, I'll work with you to find something that helps. I've never believed cost should be the thing that keeps someone from getting healthier. But the commitment has to be bidirectional; I invest real time and energy into every person I coach, and I need to know you're showing up, communicating, and doing the work. That's the deal.

What People Say

ATHLETE
REVIEW

Steve Rustin

I was very enthusiastic about getting into shape and I really had no idea what I was doing. Jordan helped save me a lot of time and prevented some inevitable burnout and injuries. Most of all, he's helped me understand how to be the healthiest version of myself I can be.

Coached from beginner to USA World Championships team

ATHLETE
REVIEW

Brenna Thompson

After abdominal surgery, Jordan encouraged me to do as much as I was able and when I needed to change exercises, he kept me motivated. I've learned to listen to my body better, and to actually follow through on what it is telling me.

Mom, Wife, Dietitian

ATHLETE
REVIEW

Audrey Carlson

I felt lost regarding my fitness for about 18 months. Jordan has a wealth of knowledge balanced with genuine compassion and a huge heart. He understands the concept of meeting someone where they are.

Kettlebell sport athlete since 2013

ATHLETE
REVIEW

Sarah Fornero

His programming meets you where you are and takes you to your goals.

3x World Championships competitor

Background

20 years in fitness coaching; kettlebell sport certified since 2009. Athletes across multiple weight classes at the World Championships. Founder of the Twin Cities Kettlebell Open (6th annual in 2026). Host of The Platform Podcast (136 episodes, listeners in 7+ countries). Board member and Secretary, American Kettlebell Lifters Union (AKLU), USA representative to WKSF. BA in Psychology and Sociology, Luther College.

“Becoming our best selves through sport.”

Ready?

The first step is a conversation. Fill out the interest form and I'll reach out to set up a free intro call — 30 to 45 minutes, phone or Zoom, your choice. No scripts, no pressure, and definitely no hard sell.

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