The Process

How Coaching Works

I know reaching out to a coach can feel like a leap, especially if you've been training on your own or if the last time you worked with someone it didn't go well. So I want to be as transparent as possible about what this process looks like, start to finish. No mystery, no surprises.

01

Apply & Assess

You start by filling out the coaching interest form. It takes about 10 minutes; basic info, your goals, training background, equipment, schedule, and anything else you think I should know. There are no wrong answers and you can't overshare. The more context I have going in, the better our first conversation will be.

From there, I'll reach out to set up a free introductory call. 30 to 45 minutes, phone or Zoom (your choice). On the call, you walk me through your story and I walk you through what coaching could look like. We talk about goals, timeline, cost, and communication preferences.

What this call is NOT: a sales pitch. No scripts, no pressure, no hard close. I've had plenty of intro calls that ended with “I don't think I'm the right coach for what you need” and then I pointed them toward someone who was. That's a good outcome too.

02

Onboarding & First Program

If we decide to work together, I build your first training block from scratch. This isn't a template I pull off a shelf; it's built from everything you shared in the intake form and on the call.

What you get:

  • A detailed training program, typically in 4-week blocks
  • Clear instructions for every session: exercises, sets, reps, weights, rest, pacing
  • Video references for anything new to you
  • A communication plan that fits your life

The first block is usually a bit conservative. I'd rather start light and build than push too hard too fast and put you in a hole. That's not timidity; it's strategy. We're playing the long game.

03

The Feedback Loop

This is where the real coaching happens, and it's the part that separates working with a person from following a program.

You train, you share data and feedback, I review and adjust, and we do it again. Over time, this loop builds something that no app or template can replicate: a deep understanding of how YOUR body responds to training.

What this includes:

  • Video technique reviews with specific, actionable feedback
  • Programming adjustments based on recovery, schedule, and progress
  • Nutrition guidance if you want it
  • Competition prep and meet day planning for athletes who compete
  • Regular check-ins in whatever format keeps the conversation flowing

What to Expect Over Time

First month. We're learning each other. I'm learning how your body responds, how you communicate, what your real schedule looks like. The programming is solid but deliberate; I'm gathering data as much as I'm training you. You're building the habit of training consistently and communicating regularly. Both matter more than any single workout.
Months 2–3. The feedback loop is running and I have enough data to start making sharper decisions. You start feeling the difference between 'following a plan' and 'being coached.' This is also when the mental side starts coming into focus; how you respond to discomfort, where your real edges are.
Month 4 and beyond. This is where the long game pays off. Programming is dialed. We're working on things that take time and patience: technique refinement that only comes from thousands of informed reps, strength development that compounds, competition prep that accounts for your specific strengths and weaknesses. I have clients who've been with me for six years and the coaching is still evolving.
For elite athletes. The planning horizon gets longer. I think in 3 to 5 year arcs for athletes at Master of Sport level and above because that's the timeframe where meaningful gains live.

Questions

How do I communicate with you?

However works best for you. Text, email, phone, video calls, voice memos. Most clients use a mix and it shifts over time. We figure out what works on the intro call.

Can I change my goals?

Of course. Life changes, priorities shift, and the plan needs to shift with them. I've had athletes go from competition prep to 'I just need to stay healthy during a stressful work quarter' and back again. We talk about it and adjust.

What equipment do I need?

Depends on your goals. For kettlebell sport, you need kettlebells. For general fitness, I work with whatever you have access to: home gym, commercial gym, hotel gym, bodyweight only. We'll talk through your setup on the intro call.

I'm interested but not ready to commit.

That's exactly what the intro call is for. Zero obligation. You don't even have to decide on the call; plenty of people take a few days to think about it, and that's fine.

Start Here

Fill out the interest form and I'll reach out to set up a call. That's the whole first step.

Apply for Coaching

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