Building Pro Kettlebell w/ Amber & Nikolai Puchlov

WEBVTT 1 00:00:00.000 --> 00:00:00.760 Jordan Kunde-Wright: As well. 2 00:00:06.540 --> 00:00:08.930 Jordan Kunde-Wright: All right, watch yours. Here comes the theme. Music. 3 00:00:26.450 --> 00:00:49.750 Jordan Kunde-Wright: all right. Welcome into this week's episode of the platform, podcast I'm, your host, Jordan Kunde-Wright, and I am joined today by 2 very special guests. My friends Nikolai and Amber Pushlav, the founders of Pro Kettlebell, and I have to ask 1st and foremost, how you guys doing? How is the registration coming for the all American Kettlebell open. 4 00:00:50.660 --> 00:00:54.599 Amber Puchlov: Oh, it's good we already have 5 00:00:54.980 --> 00:01:02.950 Amber Puchlov: as many people signed up as we had total last year. So it's gonna be bigger than last year. 6 00:01:03.200 --> 00:01:16.959 Amber Puchlov: I I don't know the exact number, but I think it's 80 something people signed up right now. So it's it's looking pretty good. We're gonna I'm pretty sure we're gonna break a hundred this year, so that'll be kind of the milestone. 7 00:01:17.130 --> 00:01:32.600 Jordan Kunde-Wright: That is awesome. And if I remember right, there's a fairly sizable prize on the line that that goes to the team that represents best at this competition, and it ties into the pro Kettlebell brand. What give give people the the big deal that's going on there. 8 00:01:33.490 --> 00:01:41.180 Amber Puchlov: So the the top team, the team that wins it all. They get a full set of pro kettlebells. 9 00:01:41.691 --> 00:01:50.339 Amber Puchlov: We did change the how we judge who wins the team this year. A little bit amber, if you wanna 10 00:01:50.410 --> 00:02:12.459 Amber Puchlov: oh, gosh! I should have doubled. Okay. So before we were using the Iko Point system just for best team but we just to just to give more opportunity and make it even more fair. I guess we split it up. So you can 11 00:02:13.210 --> 00:02:15.990 Amber Puchlov: basically earn points in 4 areas. 12 00:02:16.416 --> 00:02:23.379 Amber Puchlov: We're doing. So you get points for the team that gets the lift. The most weight total. Right? So there's total volume. 13 00:02:23.380 --> 00:02:24.659 Jordan Kunde-Wright: Total tonnage. Love it. 14 00:02:24.660 --> 00:02:40.510 Amber Puchlov: Yep, I love those or categories. There's the snatch relay that we will do at the end of the competition. So which team gets the wins the snatch relay. There are most 15 00:02:41.773 --> 00:02:51.560 Amber Puchlov: letter ranks between your lifters. So professional ranks. Sorry professional ranks. So Master Sport and msic right. 16 00:02:51.560 --> 00:02:53.979 Jordan Kunde-Wright: Ones that get you get that? Get you a letter I get. I I. 17 00:02:53.980 --> 00:02:54.350 Amber Puchlov: Yeah. 18 00:02:54.350 --> 00:02:55.290 Jordan Kunde-Wright: Would you mind. 19 00:02:55.290 --> 00:03:01.300 Amber Puchlov: And I just stalling because I was trying to think of the 4th one. The best dress. Oh, best dress! That's right. 20 00:03:01.300 --> 00:03:03.089 Jordan Kunde-Wright: Best uniforms, best uniforms. 21 00:03:03.090 --> 00:03:04.080 Amber Puchlov: Yep. 22 00:03:04.080 --> 00:03:05.380 Jordan Kunde-Wright: Best uniforms. 23 00:03:05.380 --> 00:03:14.039 Amber Puchlov: How could I forgot that? Because we're really hoping for some American gladiators style uniforms this, this go around or. 24 00:03:14.040 --> 00:03:16.770 Jordan Kunde-Wright: Blade, laser, blazer, everybody. 25 00:03:16.770 --> 00:03:17.420 Amber Puchlov: Yes. 26 00:03:17.420 --> 00:03:19.149 Jordan Kunde-Wright: Already all decked out. I love. 27 00:03:19.150 --> 00:03:19.720 Amber Puchlov: Yeah. 28 00:03:19.720 --> 00:03:27.519 Jordan Kunde-Wright: I love it now. What's what's the date? I know the date, but for the people that are for the people that are listening, what's what's the date? What do they got to do to sign up? Where's it at? 29 00:03:27.630 --> 00:03:29.200 Jordan Kunde-Wright: Give us all? Give us the rundown. 30 00:03:29.200 --> 00:03:35.949 Amber Puchlov: October 11th and the 12th it'll be at the Tropicana in Atlantic City, and it's 31 00:03:37.040 --> 00:03:43.920 Amber Puchlov: it's hosted by the Mr. America, bodybuilding and fitness expo. 32 00:03:43.920 --> 00:03:44.660 Jordan Kunde-Wright: Expo. 33 00:03:44.660 --> 00:03:45.680 Amber Puchlov: Oh, yeah. 34 00:03:46.020 --> 00:03:51.049 Amber Puchlov: And so they can sign up on our website. That's probably the easiest thing procuttable.com. 35 00:03:51.300 --> 00:04:08.699 Jordan Kunde-Wright: Nice love it! Love it! That's fantastic. Well, congratulations on on a another big year of registrations that that's awesome. I've heard I've heard nothing but good things about it. I I intentionally try and try and give you guys as much space as I can with the Twin cities. Kettlebell open. Because. 36 00:04:08.946 --> 00:04:30.850 Jordan Kunde-Wright: you know, we're trying to. We're trying to serve different, trying to trying to make sure that there's there's all sorts of options for for people from different parts of the country. Now you're in Seattle right still, still on the still on the complete left coast, and you're going all the way to the right coast. Why? Why Atlantic City? What's why did you guys decide to do it there? Is it because of the because of the the Arnold, or because because of the all American, or 37 00:04:30.890 --> 00:04:31.640 Jordan Kunde-Wright: what the. 38 00:04:31.640 --> 00:04:32.669 Amber Puchlov: Mr. America. 39 00:04:32.670 --> 00:04:33.670 Jordan Kunde-Wright: Western America. 40 00:04:33.910 --> 00:04:42.200 Amber Puchlov: So it goes back to when Dana Zorns reached out for sponsorship. For the very 1st one. This will be the 3, rd 41 00:04:42.320 --> 00:04:45.140 Amber Puchlov: and so the very 1st one he! 42 00:04:45.270 --> 00:04:49.929 Amber Puchlov: I I didn't know who Dana was. But he's like, Hey. 43 00:04:50.180 --> 00:04:52.970 Amber Puchlov: we're looking for sponsorship for this 44 00:04:53.260 --> 00:05:02.380 Amber Puchlov: Kettleball competition that we're doing at the Mr. America. And I heard, Mr. American, I'm like, Oh, wow! That sounds pretty big. He wanted money. 45 00:05:02.660 --> 00:05:07.309 Amber Puchlov: or you know, Kettlebells, and we're 46 00:05:07.650 --> 00:05:23.299 Amber Puchlov: we didn't have any money to give. We had hardly any Kettlebells, as you, kinda you know, remember. And I was like, what I can do is like we can help with the cost of the Kettlebells. We can get you them at cost. 47 00:05:23.440 --> 00:05:27.490 Amber Puchlov: and we can really help 48 00:05:28.040 --> 00:05:38.220 Amber Puchlov: organize and put on the competition because he'd never hosted a competition before. He'd never competed. He'd never been at a competition or anything. 49 00:05:38.220 --> 00:05:40.589 Jordan Kunde-Wright: I love Dane. I love that. 50 00:05:40.590 --> 00:05:44.670 Amber Puchlov: Yeah, yeah, he just wanted to do it. And I was like, well. 51 00:05:44.920 --> 00:05:47.460 Amber Puchlov: I I can see how we can help 52 00:05:48.130 --> 00:05:56.370 Amber Puchlov: put organizing and putting it on. We've got a lot of experience doing that and so that's how it wound up. 53 00:05:56.500 --> 00:06:04.960 Amber Puchlov: cause it's just where the Mister, the Mr. America was. And so we're like, Yeah, we'll, we'll travel for this. 54 00:06:05.400 --> 00:06:30.319 Jordan Kunde-Wright: Love it. That's awesome, all right. So we jumped right into that. We jumped right into the event. I did that on purpose. We're Tarantino in this one. We're we're going. We're going, starting at the end, and then we're going to do flashbacks so so amber. You've never been on the you've never been on the podcast. Before I had Nikolai on earlier. So why don't you guys tell? Tell everybody who you are since I didn't, I didn't give you. I didn't give you guys the the traditional the traditional intro so amber we'll start with you. Tell tell me, tell me a little bit about 55 00:06:30.320 --> 00:06:38.470 Jordan Kunde-Wright: who you are to to pro Kettlebell, and and how you're how you're involved in all this, in all this wonderful craziness. That is this. 56 00:06:38.470 --> 00:06:40.899 Jordan Kunde-Wright: this sport that we love so much. 57 00:06:40.900 --> 00:06:46.540 Amber Puchlov: Oh, man! Well, my name is Amber Rose Putchlove. I'm married to this 58 00:06:46.570 --> 00:06:59.689 Amber Puchlov: guy. We got married in 2,013, which ties in with us. Really starting? Sorry. 2,012, 2,012. Thank you. Starting our business together. So I became Nikolai's like 59 00:06:59.690 --> 00:07:20.309 Amber Puchlov: helper number one fan, because, he was just really breaking into his personal training business at the same time that we had our baby. And I was like, I'm not waiting tables anymore. How can I help you? So I have been in the role of 60 00:07:20.792 --> 00:07:27.440 Amber Puchlov: saying, well, that's not a good idea. And then being proven wrong, time after time after time for the last. 61 00:07:27.440 --> 00:07:31.839 Jordan Kunde-Wright: So it sounds like you really know how to motivate Nikola. You just tell him he can't do something. 62 00:07:31.840 --> 00:07:41.279 Amber Puchlov: Exactly. I'm like that. That won't work. And then he shows me. So I play that role. But but no, actually, we're really good at 63 00:07:41.610 --> 00:07:44.829 Amber Puchlov: coming up with ideas together. And then 64 00:07:44.970 --> 00:08:07.899 Amber Puchlov: I implement a lot of them. And so we're good team that way. So I work on the website and technical stuff and customer service emails and kind of behind the scenes stuff. And he is more of the face. I guess so it's weird for me to be on the podcast and stuff. However. 65 00:08:08.510 --> 00:08:35.690 Amber Puchlov: we're definitely 50 50. And I actually reminds me, this reminds me of the 1st time that when we were teaching Kettlebell classes he was, and he got too busy. They were too many classes. He's like amber you have to teach, and I remember crying and saying like. No, there's no way I can't teach, you know. And then, now, like I love teaching with classes, was my favorite thing. When we ran Seattle Kettlebell club. I was like 66 00:08:36.090 --> 00:08:49.259 Amber Puchlov: I loved teaching. I would rather do that than than anything else. So yes, so I have fought and cried my way into loving every step of this, including, like 67 00:08:49.260 --> 00:09:13.780 Amber Puchlov: I remember, early wanting him to teach me how to jerk. He's like Nope, not going to teach you how to jerk. No, not not for you, no! And begging like, no, I'm ready to snatch, and like all of that stuff, and it was very early on, and and so 1st there's like thinking it's dumb, but then there's wanting to do it, and then there's like, Teach me everything, you know. And now I want to do it better than you, so that I get competitive with him. 68 00:09:13.780 --> 00:09:19.560 Amber Puchlov: Him and I try to beat him, and we have egged each other on and be like 69 00:09:19.610 --> 00:09:33.650 Amber Puchlov: really bonded over our love for this obscure sport like you'd know who else. I don't know how many people have this opportunity to lay in bed at night and be like, you know, talking about the nuances of your 70 00:09:33.910 --> 00:09:39.258 Amber Puchlov: your snatch technique. It's for really like way too long, you know, like. 71 00:09:39.670 --> 00:09:41.730 Amber Puchlov: yes, let's not. Let's not go there. No, I'm kidding. 72 00:09:41.730 --> 00:09:43.950 Amber Puchlov: Yeah, yeah. 73 00:09:43.950 --> 00:09:45.990 Jordan Kunde-Wright: So? Who so? So? Who who cares? 74 00:09:45.990 --> 00:09:50.620 Amber Puchlov: Swing. We're working on your swing in bed. 75 00:09:50.620 --> 00:09:51.470 Jordan Kunde-Wright: And jerky. 76 00:09:51.470 --> 00:09:56.340 Amber Puchlov: Working on the swing, and I'm that jerk. 77 00:09:56.970 --> 00:10:08.540 Jordan Kunde-Wright: So so I got I got. I gotta ask whose whose idea was the pro Kettlebell design? Who who had the who had the the inspiration that was like we got to do something different than what's currently out there. 78 00:10:09.100 --> 00:10:22.839 Amber Puchlov: He had it. But it's funny you brought that up because he just showed me a picture of one of our 1st sketches that he had on this phone the other day, and I swear I drew it, and he says that he drew it, and we both can't remember so. But it was definitely his idea. 79 00:10:23.000 --> 00:10:35.089 Jordan Kunde-Wright: Love it. So what what problem were you guys trying to solve? When like, when did? When did you? When did you start from inception like to like it was a Brainchild to. Okay. 80 00:10:35.450 --> 00:10:44.499 Jordan Kunde-Wright: it's a it's a design on paper to, are we going to actually do this like what was what was kind of the origin story of of the pro Kettlebell brand and and the journey there. 81 00:10:45.390 --> 00:10:48.710 Amber Puchlov: So it, okay. 82 00:10:50.070 --> 00:10:58.500 Amber Puchlov: we had Seattle Kettlebell Club, right? And we would always bring people in to the club. 83 00:10:58.910 --> 00:11:09.550 Amber Puchlov: One of the ways that we would kind of onboard or recruit new members was to, you know, give them like a free intro, or, you know, kind of a 1 off trial. 84 00:11:09.940 --> 00:11:11.199 Jordan Kunde-Wright: 1st one's free. 85 00:11:11.200 --> 00:11:20.310 Amber Puchlov: Yeah. 1st one's free and basic, like a common problem with everybody who was new 86 00:11:20.540 --> 00:11:23.960 Amber Puchlov: was they'd always go. Is this supposed to feel like this? 87 00:11:23.960 --> 00:11:24.700 Jordan Kunde-Wright: Hanging around. 88 00:11:24.700 --> 00:11:25.510 Amber Puchlov: Like this. 89 00:11:25.510 --> 00:11:25.850 Jordan Kunde-Wright: Yeah. 90 00:11:25.850 --> 00:11:29.009 Amber Puchlov: And you know, you would say. 91 00:11:29.740 --> 00:11:56.170 Amber Puchlov: Oh, you'll you know you'll get used to it. But the our keep rate was was not great. And so we started with cast iron kettlebells in the very beginning, and then we switched to like, you know, the competition style kettlebells, which was better, and but always there was the discomfort on the back of the form. And then we we had a large team as well, and 92 00:11:56.350 --> 00:12:01.519 Amber Puchlov: even people, you know, that were really well seasoned, myself included. 93 00:12:01.970 --> 00:12:08.920 Amber Puchlov: We would, you know, with training a lot thousands and thousands of repetitions, you'd wind up with a callus. 94 00:12:09.450 --> 00:12:11.399 Amber Puchlov: and so. 95 00:12:11.400 --> 00:12:12.060 Jordan Kunde-Wright: Old Kettle, Bar. 96 00:12:12.520 --> 00:12:37.259 Amber Puchlov: Or you'd bump up in weight, and you'd be like, Okay, well, you know, I'm training for 16, Kilo, but I have a couple of sets with 18 and 20, and it's like, I remember that anytime you bump up to that next level of weight that you're not used to, that you're not conditioned to bam like bruising shoot. Now I'm out. I got to wait for another, you know you miss your next workout because it's too tender. And so that kept 97 00:12:37.260 --> 00:12:45.620 Amber Puchlov: slowing down our our training progress. There was one gal named Lyra, and she was great. 98 00:12:46.240 --> 00:13:00.710 Amber Puchlov: I mean her. She was young, she was in high school when she started. She had impeccable form, but she was smaller in stature, and she got a bone bruise, and she really was unable to train 99 00:13:00.950 --> 00:13:04.405 Amber Puchlov: for quite a period of time. She had to use a 100 00:13:05.080 --> 00:13:29.559 Amber Puchlov: a hockey style or lacrosse style wrist guard to protect that bone while she was training, and it was just I mean, I think it was pretty common. Valerie Federinko knew this back in the day when he came out with his Kettlebell that had the flat spots on it. It's it's just something that you would see. And we we watched all the competitors right? We would be looking at 101 00:13:30.148 --> 00:13:46.540 Amber Puchlov: Kostoff and Jeducania, all of the the world class athletes. They have this giant goose egg, and in my mind I go. It doesn't need to be like that. So I was always thinking. 102 00:13:46.740 --> 00:13:54.290 Amber Puchlov: if we have the time, if we have the money, we're gonna fix this, we're gonna do something better. It's gonna help people 103 00:13:55.200 --> 00:14:00.479 Amber Puchlov: be able to, you know, use kettlebells and and not get deterred. 104 00:14:01.270 --> 00:14:09.070 Amber Puchlov: and it's just gonna help out the athletes. Because if you're recovering from tissue damage on your arm. Well, what is your 105 00:14:09.390 --> 00:14:25.279 Amber Puchlov: what is your body redirecting its efforts towards you? Know it's redirecting towards this instead of muscle growth instead of recovery. You know it's not repairing your your nervous system, and then, in some cases, like in the case of in 106 00:14:25.966 --> 00:14:30.229 Amber Puchlov: bj, blifer and some other athletes that that'll get infected. 107 00:14:30.230 --> 00:14:36.250 Jordan Kunde-Wright: Yeah. Had to get surgery on on. I think he had cellulitis on on a kettle bump or something. 108 00:14:36.250 --> 00:14:37.040 Amber Puchlov: Yeah, it's. 109 00:14:37.040 --> 00:14:37.700 Jordan Kunde-Wright: Early on. 110 00:14:37.910 --> 00:14:39.399 Amber Puchlov: It's just like it's 111 00:14:40.140 --> 00:14:47.039 Amber Puchlov: unacceptable to me and to a lot of people who are coming. They have a regular job. They have a family. 112 00:14:47.200 --> 00:15:15.720 Amber Puchlov: They don't want to go to the gym and get Mrsa, or get like a staph infection or a giant lump on the back of their forearm. Look like they've been like fighting handcuffs or something like that. So that's that's what drove us to it. We didn't have time. And can I interject like because we were, you know, just a class based gym. Eventually we. We acquired this massive athletes, but most of our demographic were like 113 00:15:15.760 --> 00:15:37.999 Amber Puchlov: in their forties and fifties, and we have, like A. We have a lot of ladies in their fifties and sixties like those are. The women coming in. The whole get hard attitude like they don't. The people who say that don't train clients and they don't have gyms. Yeah, they like they didn't want to get. You know. You want your muscles to be hard. You don't want to like, you know. 114 00:15:38.180 --> 00:15:41.649 Amber Puchlov: Have a hard lump on the back of your form. That's it. Just. 115 00:15:41.650 --> 00:15:57.029 Jordan Kunde-Wright: The sports, the sports hard enough the way it is right like it's already. It's you're going to suffer, even even with a really comfortable bell like when you get into the serious Kettlebell sport training like you better get comfortable, being uncomfortable, but like you don't need a discomfort on your wrist right like. 116 00:15:57.030 --> 00:16:12.009 Amber Puchlov: There's enough barriers to working out. In the 1st place, you know, especially with Kettlebells. It's like it's challenging enough as it is without the added discomfort. But the real catalyst for us was Covid. 117 00:16:12.350 --> 00:16:15.600 Amber Puchlov: Right the gyms. 118 00:16:16.270 --> 00:16:19.719 Amber Puchlov: We're all shut down, ours included. We were limited. 119 00:16:19.720 --> 00:16:22.569 Jordan Kunde-Wright: Your membership at before the gym had had to close. 120 00:16:23.260 --> 00:16:43.680 Amber Puchlov: We had about 250 like monthly members, and then there were over a thousand people that were dropped in, and and punch card, and that, and very inconsistent. But I mean, we at that point we had just really hit, like, okay, all of our classes are full. We are on waiting lists. 121 00:16:43.790 --> 00:16:47.610 Amber Puchlov: We're finally paying our bills like it took it took the. 122 00:16:47.740 --> 00:16:54.429 Amber Puchlov: you know. We started in 2,012. It took until 2,000 January of 2,020 to actually get like. 123 00:16:55.260 --> 00:16:59.909 Amber Puchlov: we're we really, we're trying to. We were, we were, yeah, we were a lot of people. 124 00:16:59.910 --> 00:17:01.649 Jordan Kunde-Wright: We're finally you're finally there. 125 00:17:01.650 --> 00:17:03.579 Amber Puchlov: We were paying our bills. 126 00:17:03.580 --> 00:17:05.059 Jordan Kunde-Wright: Sustainable model we're we're. 127 00:17:05.069 --> 00:17:05.499 Amber Puchlov: Yeah. 128 00:17:05.500 --> 00:17:08.229 Jordan Kunde-Wright: In the we're in the black like we're profitable. 129 00:17:08.230 --> 00:17:08.890 Amber Puchlov: Yeah. 130 00:17:08.890 --> 00:17:16.680 Jordan Kunde-Wright: Lights on, and it's not. It's not. It's not tooth and nail, you know. Month month in and month out you get it all built up, and then. 131 00:17:17.339 --> 00:17:27.009 Amber Puchlov: And then bam, it took us all of like 5 years for us to grow our membership base and and kind of dial things into where? Yeah, it was. 132 00:17:27.229 --> 00:17:33.789 Amber Puchlov: It was in the black. And it was growing. And we saw, like, Okay, things are going really well. And then Covid 133 00:17:34.029 --> 00:17:40.489 Amber Puchlov: shut everything down, or really had to make us modify our business model and it 134 00:17:40.599 --> 00:17:47.499 Amber Puchlov: because there were not regular classes going on, because we could only have, like 5 people in at a time based off of our square footage. 135 00:17:47.500 --> 00:17:47.870 Jordan Kunde-Wright: Yeah. 136 00:17:47.890 --> 00:17:48.730 Amber Puchlov: Can we start. 137 00:17:48.730 --> 00:17:50.660 Jordan Kunde-Wright: Your square footage like a thousand 1,500. 138 00:17:50.660 --> 00:17:51.729 Amber Puchlov: 33,500. 139 00:17:51.730 --> 00:17:56.329 Jordan Kunde-Wright: Oh, 3,500. Okay? Oh, your first, st your 1st location was smaller. And then you guys moved to a bigger one. That's right. Yeah. 140 00:17:56.330 --> 00:18:01.320 Amber Puchlov: Yeah, you're jumping ahead, though, like that. That we were closed for 3 months with no. 141 00:18:01.320 --> 00:18:04.070 Jordan Kunde-Wright: Tarantinoing this one amber. We can move all over. There's no. 142 00:18:04.070 --> 00:18:23.250 Amber Puchlov: Yeah. Oh, thank you. That's true. My mind only remembers. So we highlights and I remember everything. So we closed the on. We had a noon class on Monday, March 15, th 2,020. That was our last class. 143 00:18:23.370 --> 00:18:45.099 Amber Puchlov: and by Saturday, like, I stayed up for 3 days straight building pro kettlebell.com. And by Saturday we had our first, st like video classes filmed and online for our customers, for our clients, our members sorry. And but it already started. But I knew Pro Kettlebell was going to be a thing because 144 00:18:45.840 --> 00:19:01.320 Amber Puchlov: we were gonna expand Seattle Kettlebell Club. But I knew well I didn't know, but I had a feeling that, like Seattle Kettlebell Club is like a brand wouldn't translate well on the East Coast or anything like that. So we wanted to expand what we were doing, and we were going to call it pro Kettlebell. 145 00:19:01.560 --> 00:19:05.060 Amber Puchlov: And and so Covid happened. 146 00:19:05.510 --> 00:19:20.210 Amber Puchlov: And we're like, well, we already have this Pro Kettlebell brand that we've started creating. We started creating videos for it even before Covid. And then when that hit, yeah, Amber spent 3 days building out a website and putting 147 00:19:22.030 --> 00:19:26.389 Amber Puchlov: basically a platform together for us to put our classes online. 148 00:19:26.590 --> 00:19:29.958 Amber Puchlov: But he said that week, like he in 149 00:19:31.140 --> 00:19:56.419 Amber Puchlov: anytime something like seems really bad out of the blue. He has such a good attitude, and he's always like it's a Christ attunity. What's the Christ attunity? And so the Christopunity he was already like, Hey, this is, we're gonna we have time to work on our Kettlebell, and I'm that was the one of the Times. I was like, what? No, I'm trying to build a website. We're trying to do online classes. We're trying to time to create a Kettlebell. 150 00:19:56.420 --> 00:20:20.670 Amber Puchlov: And so I kicked and screamed for a couple of days, and then he had called a member and asked if they could come up with a CAD like reverse engineer, a CAD based on the existing kettlebells we were using, and then, like, within a couple of weeks, we had an additional CAD designer and and sketches, and and it took about 9 months of in 30 prototypes to 151 00:20:20.710 --> 00:20:27.520 Amber Puchlov: yeah. The first, st the 1st CAD designer was a member. She just had very rudimentary skills. She kind of like, did a 152 00:20:27.670 --> 00:20:29.709 Amber Puchlov: a mock up that sort of look 153 00:20:29.940 --> 00:20:32.489 Amber Puchlov: like, yeah. But it doesn't look anything. 154 00:20:32.490 --> 00:20:33.670 Jordan Kunde-Wright: Yeah, it's a prototype. Mock up. 155 00:20:33.670 --> 00:20:40.100 Amber Puchlov: It was basic basic. Basic. And then she's like, well, that's basically all I can do. Like, you've reached my level of expertise. 156 00:20:40.810 --> 00:20:43.089 Amber Puchlov: Found another cat designer. 157 00:20:43.310 --> 00:20:54.310 Amber Puchlov: He sort of took it to another level and then reached his limit. And then But we're like, that's not good enough. So we found another cab design. I don't know how many cab designers told we had a 4 or 5 158 00:20:54.480 --> 00:20:59.220 Amber Puchlov: 5 different CAD designers before we actually got to 159 00:20:59.380 --> 00:21:08.709 Amber Puchlov: the model. That's pretty close to what we have now. And we still. Then they came out in this. We were like meeting on the street 160 00:21:08.980 --> 00:21:26.870 Amber Puchlov: in front of the gym, because we still weren't supposed to have anybody inside or work with anybody, you know. And so I remember him coming, and he'd bringing our our 3D printed prototypes that he'd be making, and you know they took like 24 h to print each one, and it was just like it was he was getting tired of us. 161 00:21:26.920 --> 00:21:49.589 Amber Puchlov: Keep, you know, every time you change something like make the horns just like a quarter inch taller, so that you know the hand, insertion can be a little bit deeper. Well, now, that changed the angle of the curve, and where that sits. So it went back and forth, and I remember that last time you brought in one, and then we were fighting in the back room because, Nicola, remember, you were like at some point. It's good enough. 162 00:21:49.650 --> 00:21:50.879 Amber Puchlov: and I was like. 163 00:21:51.500 --> 00:22:09.140 Amber Puchlov: isn't the point. And that's when we decided to go ahead. And he's like, Yeah, you're right. You're right. Well, let's get a wood one Cnc, so that we can do the rest by hand, because the CAD designers were like, you're asking for organic shapes and organic contours that we cannot. 164 00:22:09.560 --> 00:22:23.199 Amber Puchlov: we can't program this, at least the people we were talking to, could it? So we printed this the we had a wood one prototype made, and then we hand carved the contours. What was Justin's design? 165 00:22:24.830 --> 00:22:35.275 Amber Puchlov: fact. Yeah, we worked with this company called Faxure. They're a a design firm, and they were pretty cool, because 166 00:22:36.050 --> 00:22:42.370 Amber Puchlov: they they would do these modular 3D prints where you could switch. 167 00:22:42.820 --> 00:22:46.299 Amber Puchlov: You could disassemble this 3D printed Kettlebell, you could 168 00:22:46.420 --> 00:23:10.619 Amber Puchlov: take off the handle and put on a different size handle. You could switch out one of the faces to put on a face with a slightly different angles and contours, and it was also loadable. So you could actually unscrew the bottom. And so we could actually load up some plates on the inside to sort of feel the weight, because otherwise you just have to push down on it. And it's it's crazy how 169 00:23:10.640 --> 00:23:20.860 Amber Puchlov: you think it feels right? You're like, Oh, yeah, this feels really good. And then you put weight on it and you go. Oh, that's actually we get a hot spot here, or you know. And and so 170 00:23:20.970 --> 00:23:24.900 Amber Puchlov: his firm was was pretty. They were really good at. 171 00:23:25.822 --> 00:23:30.519 Amber Puchlov: you know, facilitating our kind of design process, which 172 00:23:30.970 --> 00:23:34.419 Amber Puchlov: took took a long time. But yeah, the final kind of 173 00:23:34.700 --> 00:23:44.450 Amber Puchlov: we're about 95% there. And then the final model. We had it cut from wood. And 174 00:23:45.029 --> 00:23:55.249 Amber Puchlov: we were like, you know, hand sanding it hand sanding. We got one quarter of it that was like perfect. They were like, Okay, this is great. And then we took that 175 00:23:55.360 --> 00:24:00.030 Amber Puchlov: quarter. We had it scanned. 176 00:24:00.490 --> 00:24:03.540 Amber Puchlov: and then they duplicated it on all 4 sides. 177 00:24:03.830 --> 00:24:06.570 Amber Puchlov: and to make the the final 178 00:24:07.060 --> 00:24:11.335 Amber Puchlov: CAD rendition, which was then turned into a 179 00:24:12.000 --> 00:24:29.420 Amber Puchlov: a pattern. And then the pattern basically goes. It gets pressed into the sand, creates your sand mold. Hot metals poured inside creates your casting. Now I'm breezing over all the failures and castings that have occurred, and and still occur. 180 00:24:29.540 --> 00:24:30.520 Jordan Kunde-Wright: Yeah. 181 00:24:30.950 --> 00:24:39.880 Jordan Kunde-Wright: Yeah. So you you had. You had 5. You went through 5 CAD designers. How many foundries have you? Have you worked with now, in the course of your of your journey. 182 00:24:39.880 --> 00:24:41.919 Amber Puchlov: Wait, aren't 5 or 6 5. 183 00:24:42.360 --> 00:24:46.010 Amber Puchlov: We must be on 6. I think we're on 6. 184 00:24:47.056 --> 00:24:56.240 Amber Puchlov: There was Travis Ironworks, Dakota foundry total alloy foundry. Faircast Faircast. 185 00:24:56.440 --> 00:24:59.269 Amber Puchlov: And now we're on Great Lakes. 186 00:24:59.390 --> 00:25:04.539 Amber Puchlov: Okay? 5. And then. But now we're going on to our 6 new iron will be 6. 187 00:25:05.030 --> 00:25:06.859 Jordan Kunde-Wright: And tell. Tell us about new iron. 188 00:25:07.060 --> 00:25:08.649 Amber Puchlov: So new aren't 189 00:25:10.120 --> 00:25:22.620 Amber Puchlov: sometimes I think that I manifest this shit. But I've always said that like I wanna own the manufacturing side of it, and 190 00:25:23.460 --> 00:25:28.129 Amber Puchlov: Probably if if things just went right from day one. 191 00:25:28.440 --> 00:25:39.116 Amber Puchlov: probably we would just stick with that, and we would stick with the current manufacturers. And we we would just never do it ourselves. But because we've had so much supply problems. 192 00:25:39.570 --> 00:25:48.310 Amber Puchlov: we're we're gonna open our own factory. We're gonna start small scale artisanal. 193 00:25:48.440 --> 00:25:55.561 Amber Puchlov: small furnace, small iron furnace, you know, like a 3rd of a ton and 194 00:25:56.660 --> 00:26:01.550 Amber Puchlov: make our own map. We've already got our patterns. We're gonna make our own molds. 195 00:26:01.960 --> 00:26:14.660 Amber Puchlov: pour our iron, do the finishing. Do the fulfillment. We're gonna do that in house. We're gonna phase it in. There's just no way we can ramp up fast enough. Our sales are, you know, like 196 00:26:14.890 --> 00:26:30.569 Amber Puchlov: we're we're probably planning on doing, you know, a handful a day in the beginning, while we ramp up production. But long term, you know, we we want to own 100%, all the manufacturing. And we want to be the best. 197 00:26:30.740 --> 00:26:49.850 Amber Puchlov: I mean, we wanna like the issues that we have in the United States with manufacturing and kind of like the antiquated system, where it's so expensive and difficult for a small guy to come in with a product idea and take it from like concept to fulfillment 198 00:26:50.050 --> 00:26:58.339 Amber Puchlov: is so over the top ridiculous. But it doesn't have to be that way. So we want to kind of bring back the 199 00:26:58.620 --> 00:27:18.749 Amber Puchlov: the service aspect. And with all the technology that we have that's coming through with AI and CAD and 3D. Printing. And all this stuff like we can not only like make our Kettlebells and do it very efficiently and effectively, but I I hope to be able to help other people do the same thing. 200 00:27:19.270 --> 00:27:35.109 Jordan Kunde-Wright: Nice. Yeah, I love that. Well, it sounds like it sounds like a big part of this is, is your guys kind of refusal to compromise on quality like, how how would you guys describe what your, what your kind of core values are as as a company for for Pro Kettlebell. 201 00:27:39.283 --> 00:27:40.389 Amber Puchlov: God first.st 202 00:27:40.710 --> 00:27:43.060 Amber Puchlov: So we 203 00:27:43.660 --> 00:27:52.020 Amber Puchlov: I mean, we put that above and beyond any, everything like what is our like? Our guiding principle is like? Is this 204 00:27:53.180 --> 00:28:06.030 Amber Puchlov: like? Are we putting our whole heart into it? Is it ethical? Is it the best we can do? Is this good for our families? Is good for our friends. And then we're both perfectionists. 205 00:28:06.170 --> 00:28:16.049 Amber Puchlov: But we just want everything we do to be the best we can possibly do. And I think we're we're ha! We're never satisfied 206 00:28:16.180 --> 00:28:21.059 Amber Puchlov: with anything and there can always be better. 207 00:28:21.640 --> 00:28:34.450 Amber Puchlov: So that's that's just the way we've always been. And we've met at Tutabella, Neapolitan Pizzeria. I was the manager at Tutabella, Neapolitan pizzeria, and I was. I was the the beverage manager right. 208 00:28:35.010 --> 00:28:52.229 Amber Puchlov: and I was kind of like I head up the Espresso program, and part of that was like, you know, I traveled to Italy to like, learn how to make espresso in the the true Italian fashion, with a lever operated espresso machine 209 00:28:52.230 --> 00:29:07.020 Amber Puchlov: sourcing the you know, the the beans from Italy themselves, and, like everything, was always perfect, and you know I trained amber on that, and then, you know, she she actually became better at me than than making coffee. 210 00:29:07.020 --> 00:29:08.120 Amber Puchlov: and I think it just. 211 00:29:08.270 --> 00:29:14.980 Amber Puchlov: I don't know the way I grew up was like, if you're gonna do anything doesn't matter what it is. If you're digging ditches. 212 00:29:15.230 --> 00:29:18.000 Amber Puchlov: you want it to be the best right. You don't. Wanna? 213 00:29:19.070 --> 00:29:22.530 Amber Puchlov: I think it's a reflection of of who you are. 214 00:29:22.870 --> 00:29:27.820 Jordan Kunde-Wright: I was just. I was just trying to pass that lesson on to my son. The way you do anything is the way you do everything right that that 215 00:29:28.310 --> 00:29:32.690 Jordan Kunde-Wright: you're gonna if you're gonna do it, do it. The do it to the best of your ability. 216 00:29:33.680 --> 00:29:36.739 Amber Puchlov: I also feel like I mean, we just have. 217 00:29:37.030 --> 00:29:41.959 Amber Puchlov: It feels unreasonable to put sometimes to put the expectations 218 00:29:41.970 --> 00:30:10.120 Amber Puchlov: that, like I have for myself on other people, I think, which is why I like to have things in in house and be able to do it myself, because I think like when you call someone like no, it has to be absolutely perfect. And like, Okay, you're one of a million clients we have. Why does it? Why is yours more important than everybody else's. I'm like I get that. Let's just do it ourselves. You know, I just want to put everything I I hate knowing that it's possible to do something better and then not do it. It. 219 00:30:10.130 --> 00:30:15.610 Amber Puchlov: One thing we run into is in the industry here 220 00:30:15.630 --> 00:30:18.950 Amber Puchlov: everybody refers to our Kettlebells as parks. 221 00:30:19.210 --> 00:30:41.569 Amber Puchlov: How many parts are you gonna order? You know it when they talk about like purchase orders or having them finished, or whatever to us. They're not parts. You know what I mean. They're like. It's a piece of art. You know what I mean. It takes the PE out of part, and that's what you have. Right? We're we're not just making Kettlebells. We're making like a piece art. And each little I feel like 222 00:30:42.720 --> 00:30:46.819 Amber Puchlov: I don't love them as much as my kids. But like, I definitely. 223 00:30:46.820 --> 00:30:47.450 Jordan Kunde-Wright: A close second. 224 00:30:47.450 --> 00:30:53.040 Amber Puchlov: We have the. We have that personal attachment to them. And and honestly, if someone doesn't like it, I am. 225 00:30:53.210 --> 00:30:59.470 Amber Puchlov: I'm deeply offended, and if you know. 226 00:30:59.470 --> 00:31:17.130 Jordan Kunde-Wright: You've put your heart and soul into it right? So it's like it feels like not a rejection of something that you created. It feels almost like a rejection of you right when you've put that much time, effort, love, energy, blood, sweat, tears, money, all of those things right like you've poured. You've poured so much into it when when somebody's like, Yeah, it's not for me. You're like 227 00:31:17.720 --> 00:31:19.597 Jordan Kunde-Wright: God, that that feels very personal. 228 00:31:19.910 --> 00:31:25.649 Amber Puchlov: Yeah, yeah, yeah, trying to trying to get over that. But. 229 00:31:25.650 --> 00:31:33.929 Jordan Kunde-Wright: Yeah, I mean, that's because to them it might just be a fitness tool. But for you, it's something that you guys, you guys have clearly poured, you know, a ton into 230 00:31:34.050 --> 00:31:47.359 Jordan Kunde-Wright: what's been what's been like your your best success that you've had and what's been. I know you've had. You've had a lot of challenges that you've that you've overcome, and a lot that you're still working on. But what's been like the the biggest highlight of this of this process for you guys. 231 00:31:50.330 --> 00:31:58.319 Amber Puchlov: Well, I think it's there's a lot there's a lot I'm for. 232 00:31:58.500 --> 00:31:59.910 Amber Puchlov: Let me know. 233 00:32:00.717 --> 00:32:07.872 Amber Puchlov: I'll tell you what. 1st of all, there was a client of mine named Mike Silveski when I was at 234 00:32:08.430 --> 00:32:12.930 Amber Puchlov: Columbia City Fitness. That's where I 1st started personal personal training. 235 00:32:13.070 --> 00:32:22.679 Amber Puchlov: and when I was going to leave Columbia City fitness, Mike Salveski told me. I've seen a lot of personal trainers come and go when they try to go open their own gym. They fail, and they come back 236 00:32:22.940 --> 00:32:25.649 Amber Puchlov: and told me it was a bad idea. 237 00:32:25.810 --> 00:32:42.279 Amber Puchlov: all right. So proving that guy wrong was one. And then, when people said we couldn't do our own Kettlebell. One particular person said, Why don't you just make the same Kettlebells as Kettlebell kings and sell those? 238 00:32:42.560 --> 00:32:44.490 Amber Puchlov: And that was like. 239 00:32:45.620 --> 00:32:54.329 Amber Puchlov: why, why on earth would I do that? Why would I put any effort into something that's like the exact same as everything else like I want to do it better right. 240 00:32:54.330 --> 00:32:57.499 Jordan Kunde-Wright: Why play? Why play in a led Zeppelin cover band right like. 241 00:32:57.937 --> 00:33:07.572 Amber Puchlov: For the same reason. We like Kettlebell sport right? Like we like a challenge, and we want to do something that is 242 00:33:08.120 --> 00:33:12.649 Amber Puchlov: difficult and fulfilling. And it helps people. 243 00:33:13.100 --> 00:33:16.040 Amber Puchlov: Well, Ketniball, sport doesn't really help you. I mean, it helps the individual. 244 00:33:16.040 --> 00:33:16.510 Jordan Kunde-Wright: Absolutely. 245 00:33:16.510 --> 00:33:27.789 Amber Puchlov: But but I feel like the product that we make helps people. We could sell. We could sell weed, you know, and probably make money, but like at at the end of the night 246 00:33:28.100 --> 00:33:33.300 Amber Puchlov: we have a hard. We have a hard day's work, and then at the end of the night we sleep well, because 247 00:33:33.410 --> 00:33:35.629 Amber Puchlov: I feel like what we're doing 248 00:33:35.880 --> 00:33:47.170 Amber Puchlov: is helpful to people. And it's a creative outlet. There's like a goal. There's a struggle. And then you like overcome that goal. So it kind of hits all those 249 00:33:47.580 --> 00:33:52.169 Amber Puchlov: those like a little dopamine centers that at least. 250 00:33:52.170 --> 00:34:17.710 Jordan Kunde-Wright: Ones, though not the cheap, quick ones like you you guys are going for like, the deep real like, this is like, I have real struggle. I really I have to learn a new skill, you know, like I like Nikolai. Did you? Did you know anything about finishing Kettlebells? Did you know anything about. You know metallurgy, or any of the any of the things that you've had to learn for this like amber? I don't know. Did you have web design skills before you got into this like, how have you guys stretched yourselves because of this. 251 00:34:19.221 --> 00:34:35.459 Amber Puchlov: No, I didn't know anything about it. My dad was an iron worker when I was a kid growing up he welded, and I always told myself, and I told him because he wanted me to get into the same industry. I said, That's not for me, you know. 252 00:34:35.569 --> 00:34:47.659 Amber Puchlov: and honestly I don't. I wouldn't consider myself handy until we actually opened up the gym, and we had to do everything ourselves because we didn't have any money to pay builders to make it for us. So 253 00:34:47.789 --> 00:34:49.039 Amber Puchlov: I think we're just. 254 00:34:49.289 --> 00:34:56.409 Amber Puchlov: I think a lot of people are actually good at a lot of different things. They just don't maybe believe in themselves that they can do it. 255 00:34:56.639 --> 00:35:01.839 Amber Puchlov: But I I guess I have to. 256 00:35:04.399 --> 00:35:09.329 Amber Puchlov: I have to give credit to a couple people in my life like. 257 00:35:09.729 --> 00:35:33.309 Amber Puchlov: you know, Bull Stewart, the guy who taught me personal training was my personal trainer, like he kind of taught me that. I never considered myself to be strong or like, you know, anything like that. But he kind of taught me that if you just work at something consistently, and you dedicate yourself to it. You can overcome 258 00:35:34.149 --> 00:35:42.129 Amber Puchlov: oh, pretty much anything. And that he said that that would be transformational, my life. And he was actually really correct like since then. 259 00:35:42.329 --> 00:35:44.889 Amber Puchlov: if there's any sort of challenge, is this like. 260 00:35:45.129 --> 00:36:11.359 Amber Puchlov: you just gotta attack it. And one day at a time, you know you just a little bit at a time every single day. You never conquer a problem in one day I see people bounce from thing to thing to thing they go from like, say, a training program. They're not getting the immediate success that they want on day, you know. 1st week, then they'll jump to somebody else's training program, and then somebody else's training program, and they never make any progress because they just 261 00:36:11.439 --> 00:36:24.609 Amber Puchlov: they they skip and they just give up too quickly. But if you stick with any one thing for long enough, you will get good at it, and you'll be like, not just good at. You'd be like highly proficient. And 262 00:36:25.189 --> 00:36:32.699 Amber Puchlov: you know, an expert. Eventually, you just have to give it time and amber. Kinda she's also like 263 00:36:35.169 --> 00:36:36.749 Amber Puchlov: she's really 264 00:36:37.169 --> 00:36:42.499 Amber Puchlov: she makes up in all the ways where I lack. So it's good to have a partner that's like, 265 00:36:43.189 --> 00:36:49.414 Amber Puchlov: she's super computer, savvy? I'm not. So I don't know. We help each other out in ways where? 266 00:36:50.239 --> 00:36:55.279 Amber Puchlov: I think maybe other people don't have that same advantage too. 267 00:36:55.280 --> 00:36:55.860 Jordan Kunde-Wright: Yeah. 268 00:36:56.260 --> 00:37:19.229 Jordan Kunde-Wright: amber. How about you? What are what are some of the what are some of the challenges that that you guys have handled and and overcome like what's been. I know you said that he. He views everything as a as an opportunity, which which is great, but it sounds like it sounds like you. You feel that you feel the challenge of it. And and then you guys kind of put your heads down together and and figure out how to do it like, what are some of those challenges that you're that you're proud of, that? You guys have kind of overcome together. 269 00:37:20.017 --> 00:37:41.922 Amber Puchlov: I mean, Jordan, like every single step of this process, has been a challenge like there's literally been nothing that was easy. That's hard to every day has been challenging. But I'm not gonna answer your question exactly, because I have to back up to answer the earlier question, and I'll come for full circle. But when you said like 270 00:37:43.177 --> 00:38:11.334 Amber Puchlov: getting to the the proudest moments like, what are your proud moments and and and why, like what drives you to do that kind of thing. So I did have a very strong turning point in the 6th grade when I was in this after school program. It was called Odyssey of the Mind, and it was a competitive club where you would go and have competitions with the the clubs from other schools. And they give you like, 271 00:38:12.030 --> 00:38:19.900 Amber Puchlov: creative. It's not a touch screen. They give you creative problems to solve. And 272 00:38:19.970 --> 00:38:35.649 Amber Puchlov: I loved this, but every time I had a suggestion, and I was like we would totally win if we do this. Everyone was always saying like, That's too complicated. Your idea is too big like your idea is too hard. We could never do that. So that really got to me like that. I 273 00:38:35.650 --> 00:38:58.134 Amber Puchlov: I think I've looked. It's just one of those things that sticks with you, and so to have that come up then in life as an adult where it was like, no, this is too hard. It is just the opportunity to redeem myself from my 6th grade person getting put down and and and I. So I think that we're doing that. So the the one of the big moments that I had where 274 00:38:58.430 --> 00:39:11.369 Amber Puchlov: was, you know, we did this because we wanted to increase conversion for our club members, so that more people would join and be able to do Kettlebell workouts and and enjoy the benefits of Kettlebells. 275 00:39:11.620 --> 00:39:31.289 Amber Puchlov: and we didn't get to see that at the gym. Right? But we had all these experiences with competitions before and rooting for our team, and we loved the competitions, and that teamwork and the camaraderie and having a team. And when I went to the 1st competition where people were using pro kettlebells that I had never met 276 00:39:31.300 --> 00:39:55.220 Amber Puchlov: from teams all over in different places. I could cry right now, just thinking about relieving in that moment and realizing that now I'm rooting for every team I'm rooting for, like every person that has a pro kettlebell in their gym. And all these people everywhere like I'm the biggest fan of people I've never met, and I, you know, to see that little bit of effect of your reach when you don't realize, like we work 277 00:39:55.220 --> 00:40:15.630 Amber Puchlov: so intimately as a company like just a couple of us, and at home, and and it's all so private, and then so to have these like public moments, where you you see your Johnny Apple seeds kind of going like that has been very motivating to get through other other challenges. 278 00:40:15.950 --> 00:40:41.459 Jordan Kunde-Wright: Yeah. Well, can I? Can I share a story with you? One of the 1st times I have my my team of athletes and one of the 1st times I worked with a woman who who was all of 115 pounds, soaking wet, right? So really strong, but but not big and really small, small frame, small wrists. The 1st time I handed her your smaller model and put it on she was like. 279 00:40:41.810 --> 00:40:42.730 Jordan Kunde-Wright: Oh, my God! 280 00:40:43.530 --> 00:40:54.740 Jordan Kunde-Wright: It was like she. She lit up. She was like, Oh, my God! This this doesn't hurt this like I can actually manage it. And like and her snatch technique. She she had, like a 17% output, increase in snatch like that. 281 00:40:54.740 --> 00:40:56.200 Amber Puchlov: Like that. Oh, I love that. 282 00:40:56.200 --> 00:41:20.879 Jordan Kunde-Wright: Because it fit. It wasn't over rotating her arm, it fit her frame right? So like it was. It was such a. It was such a huge. It was such a huge moment. I think. I think I messaged uniquely when that happened. I was like, I was like, you guys are onto something here, especially with the 2 sizes. Because you're the first.st You're the 1st people that made a smaller size, Kettlebell, for people with smaller frames, because not. Everybody has big, you know, monkey wrists like, I do, right. Some people, some people are smaller. 283 00:41:20.880 --> 00:41:34.990 Jordan Kunde-Wright: all come in different shapes and sizes like, it's okay to have equipment that has a little bit of variance to it. So like, I knew you guys were onto something the 1st time I put one of those small. It's the I always get them crisscross. It's Atlas. Atlas is the is the smaller one, and Apollo is the bigger one. Right. 284 00:41:35.350 --> 00:41:35.850 Amber Puchlov: Yeah. 285 00:41:36.510 --> 00:41:39.489 Jordan Kunde-Wright: Okay, I I always get that crisscrossed in my head. I don't know. 286 00:41:39.490 --> 00:41:53.659 Amber Puchlov: But so. But Apollo is named after Adrian, our our team captain, who who passed away, and he he's a big guy. So if you just remember that it's after Adrian, our big guy, Big Bill. That's the Apollo. 287 00:41:53.660 --> 00:42:09.010 Jordan Kunde-Wright: Yeah, but I just I thought that was that was so cool that was such a that was such a cool, that was such a cool moment for for me. I was like, Oh, there's a gap in the market that's being filled like that. I was. I was sold. I was sold from from from that day, for I was like, Okay, you get like that. That made such a. 288 00:42:09.010 --> 00:42:27.130 Amber Puchlov: Thank you for being an early adapter and being open minded. I, my biggest like challenge is handling, seeing people, you know, in Reddit, or something like slamming it, who've never touched one, you know, like saying it's unnecessary, or like whatever. And you're like. You have no idea. 289 00:42:27.130 --> 00:42:46.010 Jordan Kunde-Wright: Rigidity, and dogma drives me crazy. And like that's I mean you run into that in tribes of all kinds, right? But especially in Kettlebell. For whatever reason you get people people get people get their their mindset fixed of oh, hard styles the only way, or Kettlebell sports the only way. Or Oh, you got to do. It's got to be this bell or that, I'm like 290 00:42:46.500 --> 00:43:01.200 Jordan Kunde-Wright: like, No, come on like you said earlier. There's already enough barriers to being fit and healthy, especially in America, right like like. Let's let's widen the tent like. Let's bring in as many people. Let's bring in as many people as we can into this like I don't. 291 00:43:01.200 --> 00:43:26.160 Jordan Kunde-Wright: That part doesn't, doesn't compute to me at all. Are you guys getting traction with with getting your bells more adopted in some of the federations, I know. Like Aklu, we accept the pro Kettlebells, you know, for our competitions, because they meet especially the Apollo meets the standards. Right? Are you guys getting more? You guys getting more acceptance of the shape and of the 292 00:43:26.160 --> 00:43:28.670 Jordan Kunde-Wright: of the spec for for competitions. 293 00:43:30.640 --> 00:43:36.270 Amber Puchlov: Yeah, I I don't even know. If, should I? 294 00:43:37.030 --> 00:43:39.920 Amber Puchlov: I just I tell you what. 295 00:43:39.920 --> 00:43:42.610 Jordan Kunde-Wright: We can always edit any. We can always edit anything in post that you don't want. 296 00:43:42.610 --> 00:43:48.020 Amber Puchlov: Okay, great. I'll tell you what. In the Us. 297 00:43:48.330 --> 00:43:56.190 Amber Puchlov: And I mean, at least with most of the competitions that we go to. They're primarily Iko. 298 00:43:56.480 --> 00:44:02.000 Amber Puchlov: And so I we're gonna be the 299 00:44:02.900 --> 00:44:07.469 Amber Puchlov: official Kettlebell, the Iko starting January 2,026. 300 00:44:07.470 --> 00:44:07.970 Jordan Kunde-Wright: Nice. 301 00:44:07.970 --> 00:44:31.899 Amber Puchlov: And we're gonna sponsor his biggest events. And we're gonna put in our all our eggs into the Iko basket. And the reason being is this, I really like Dennis's philosophy on the sport. I love the Iko competitions. I believe there's already a strong base of clubs that are 302 00:44:31.900 --> 00:44:39.870 Amber Puchlov: competing. He does a phenomenal job of traveling and going and being represented. It's very inclusive. 303 00:44:39.910 --> 00:44:59.239 Amber Puchlov: It doesn't have a lot of that dogma that I see and I mean, people just have a really good time. And I see that I want to see that grow. And it's it's already international. We've been accepted, you know, we've been used in Malaysia. We're gonna we're, you know. 304 00:44:59.550 --> 00:45:04.819 Amber Puchlov: we're one of the big. We're one of the sponsors at the Malaysia competition coming up in August. 305 00:45:06.100 --> 00:45:13.700 Amber Puchlov: So as far as other I organizations like we are. 306 00:45:14.020 --> 00:45:19.220 Amber Puchlov: you know, we love to be in all the organizations. And we're 307 00:45:19.470 --> 00:45:45.070 Amber Puchlov: we don't have anything against it. But like right now, we're focused on Iko, and we're the Iko sponsor, and we're going to be promoting Iko. I still feel like we're making traction. I mean, it went from. I wonder if Dennis will let us have the Apollo to? Then it was like, Okay, yeah, we're good with that. And then it was okay. And Atlas is good, too. And okay, Aku is okay with the Apollo. Like, I, I do feel like we're making the appropriate 308 00:45:45.390 --> 00:45:46.170 Amber Puchlov: progress. 309 00:45:46.170 --> 00:45:55.079 Jordan Kunde-Wright: It's always. It's always a slow change, right? Everybody's slow. Everybody's slow to change. And we just you just chip you just chip away at it. You chip away at it, and and it gets critical mass. And suddenly 310 00:45:55.210 --> 00:45:55.820 Jordan Kunde-Wright: there we go. 311 00:45:55.820 --> 00:46:01.989 Amber Puchlov: The the athletes actually ask us about it. The biggest barrier has been our distribution. 312 00:46:03.260 --> 00:46:08.199 Amber Puchlov: But that's gonna be solved here pretty quick. We have 313 00:46:08.700 --> 00:46:13.999 Amber Puchlov: European distribution. Gregory. Does Molly from liber stark? 314 00:46:15.138 --> 00:46:18.736 Amber Puchlov: He's gonna be our EU distributor, and. 315 00:46:19.250 --> 00:46:21.359 Jordan Kunde-Wright: He gave you guys a great review on Youtube. 316 00:46:21.650 --> 00:46:38.980 Amber Puchlov: Yeah, no, he loves our stuff, and you know it. It just came from me sending him a free sample. Try it out. And he wound up, loving it, working on a Canadian distributor. I'll just say it. I've offered it to Carissa several, because 317 00:46:39.120 --> 00:46:42.790 Amber Puchlov: I think she'd make a great distributor. She uses 318 00:46:42.910 --> 00:46:49.770 Amber Puchlov: our product in her gym. She already likes it, not paying or anything. She just likes it, and so I think she would be great. So I'm. 319 00:46:49.770 --> 00:46:50.240 Jordan Kunde-Wright: That's that's. 320 00:46:50.240 --> 00:46:51.170 Amber Puchlov: We're not at her. 321 00:46:51.170 --> 00:46:52.740 Jordan Kunde-Wright: You know, as you can get right there, right like. 322 00:46:52.740 --> 00:47:01.090 Amber Puchlov: Yeah. And those are the types of people we like to work with are just like, you know, not paying people just like people that like to use it. And so, 323 00:47:01.660 --> 00:47:14.719 Amber Puchlov: you know, having the bells accessible in Europe, Asia, Canada, and South America, I'm still working on South America. I have a guy in Australia that I'm talking to, so I think accessibility will drive it. And then 324 00:47:14.930 --> 00:47:24.399 Amber Puchlov: listen. When you realize that your numbers go up because you can train more consistently without paying. 325 00:47:24.580 --> 00:47:30.470 Amber Puchlov: That's the determining factor. And if a better Kettlebell comes along that like, you know. 326 00:47:30.660 --> 00:47:33.400 Amber Puchlov: then then, great. But right now ours is 327 00:47:33.520 --> 00:47:36.770 Amber Puchlov: you? Just look at the numbers right, and 328 00:47:37.110 --> 00:47:39.409 Amber Puchlov: the the numbers speak for themselves. 329 00:47:40.440 --> 00:47:45.370 Jordan Kunde-Wright: I mean my my, I mean, you know my my testimonial would be put your hands on them 330 00:47:45.820 --> 00:47:52.199 Jordan Kunde-Wright: you want like that was always my thing like, Hey, we'll do the we'll do the Pepsi challenge at at the Twin Cities. Kettlebell, open right? Come. 331 00:47:52.200 --> 00:47:52.520 Amber Puchlov: Right. 332 00:47:52.520 --> 00:48:20.879 Jordan Kunde-Wright: I've got Kettlebell kings. I had a full set of Kettlebell kings before y'all ever existed. I haven't bought a Kettlebell Kings bell since, like. I'll just put that out there like I haven't bought a Kettlebell Kings, Kettlebell. Since you guys existed. I've only bought Pro Kettlebells. I have a full set 8 8 kilos to 32 kilos on everything you guys make like I let people choose for themselves like, Hey, you want to compete on Kettlebell kings because you like them better. Fine. But go put hands on, go, put hands on the pros, and I tell you that you know more often than not 333 00:48:21.490 --> 00:48:35.670 Jordan Kunde-Wright: people choose the pros. Most people do right like, and that's that's that speaks volumes as far as I'm concerned, right? Like it's, you know, everybody's going to be different. Everybody has their preferences. If you're comfortable on the kings, or you're comfortable on, you know different bells fine, but 334 00:48:35.940 --> 00:48:42.080 Jordan Kunde-Wright: don't don't knock them. If you haven't put hands on them, man, because they're they're I mean, they're the Ferrari of Kettlebells. As far as I'm concerned. 335 00:48:43.000 --> 00:48:44.560 Amber Puchlov: Thank you. Thanks. 336 00:48:44.560 --> 00:48:45.030 Jordan Kunde-Wright: All right. 337 00:48:45.030 --> 00:48:46.810 Amber Puchlov: I'm excited to have more available. 338 00:48:46.810 --> 00:49:05.270 Jordan Kunde-Wright: Everybody knows, like nobody paid me to say any of that. Right like this is not a paid, not a paid promotion, right? Like I'm an affiliate, and have been with Pro Kettlebell since they started. But it's because I believe in their product. That has always been the case like that, you know, I've known Nikolai Nikolai and Amber for a while, and it's it's just because they make 339 00:49:05.430 --> 00:49:12.409 Jordan Kunde-Wright: a quality product and because they're perfectionists, you know, and that it. It shows it shows in the product that you guys put out there. So 340 00:49:12.610 --> 00:49:34.550 Jordan Kunde-Wright: what's what's next for for pro Kedible? You've already. You've already told me a lot about what you guys are doing. You got massive, massive expansion plans going, obviously getting supply chain up to meet that that increased demand. And those expansion, those expansion plans, any cool, any cool new products that are coming out, the the plate, the plate chips. I got to tell you. I know I know I've I've put my my stamp out there on those like. 341 00:49:34.550 --> 00:49:53.679 Jordan Kunde-Wright: Those are one of the coolest innovations as well. Right? The the smaller size was one, and then the magnetic plates that go inside the bell. So it doesn't throw off. Your center of gravity is another one, huge, huge, like up level for for people that that want to compete and be able to incrementally increase their load. But anything else that's that's coming down the pipe. 342 00:49:54.840 --> 00:49:58.580 Amber Puchlov: Yeah, I probably shouldn't even talk about it yet. But if 343 00:49:58.760 --> 00:50:02.389 Amber Puchlov: why we're on a podcast so why not? So besides, the. 344 00:50:02.390 --> 00:50:04.010 Jordan Kunde-Wright: Give the people a teaser. 345 00:50:04.010 --> 00:50:15.700 Amber Puchlov: Yeah, besides the factory. I mean, ever we've been asked about an adjustable forever. So I have some preliminary cads on that. And I'm gonna have a 346 00:50:16.580 --> 00:50:27.099 Amber Puchlov: prototype made up here fairly shortly. And so we'd be looking at then probably the well, there's a couple of things 347 00:50:28.920 --> 00:50:35.002 Amber Puchlov: I already talked, sir. I just have to finish talking what I'm talking about the adjustable Kettlebell. 348 00:50:35.990 --> 00:50:42.996 Amber Puchlov: You know that that will be big we also haven't. It's not maybe not as ex as exciting as as 349 00:50:43.460 --> 00:50:48.890 Amber Puchlov: the adjustable, but our new coating that we're working on for our Kettlebells. 350 00:50:48.890 --> 00:50:52.680 Jordan Kunde-Wright: Got like a you've got like a matte black a matte black coating. What is it? Tell us more. 351 00:50:52.680 --> 00:51:16.589 Amber Puchlov: So it's a polyethylene and the other coating that we use is polyurethane polyurethane is. It's it's also very durable. And it looks really nice to kind of get a good glossy finish. We chose that because it was the most durable product that we could find, and then, our our finisher. He showed us a sample of this 352 00:51:17.431 --> 00:51:25.858 Amber Puchlov: coding is called polyethylene. We I've never heard that term before, but apparently it's fairly common in in certain industries. 353 00:51:26.530 --> 00:51:36.739 Amber Puchlov: but it kind of has a matte finish. It's black, but it also comes in colors. And he sent. He made me one. He made a 8 kilo 354 00:51:37.280 --> 00:51:59.170 Amber Puchlov: sample, and I traveled with it in the back of my pickup truck with a bunch of other kettlebells. I drove down to California from Washington, and then back up to Washington again. So you know, a couple 1,000 miles all the other Kettlebells in the back of my truck the Polyurethane got, you know, pretty beat up in the. 355 00:51:59.170 --> 00:52:00.279 Jordan Kunde-Wright: Up. And yeah. 356 00:52:00.280 --> 00:52:01.360 Amber Puchlov: From all the vibrations. 357 00:52:01.360 --> 00:52:03.510 Jordan Kunde-Wright: But all that, all that smacking it. It chips. 358 00:52:03.510 --> 00:52:04.130 Amber Puchlov: Yeah. 359 00:52:04.130 --> 00:52:04.860 Jordan Kunde-Wright: Yeah. 360 00:52:04.860 --> 00:52:09.730 Amber Puchlov: And I pulled out the polyethylene Kettlebell, and it looked like nothing happened to it. 361 00:52:10.120 --> 00:52:24.110 Amber Puchlov: And not only I mean just the matte. Black looked really sick, you know, I just I was like we both agreed. It looked awesome, but the fact that it's so durable now the process to apply it is a bit different. You need to actually heat the Kettlebell. 362 00:52:24.420 --> 00:52:30.409 Amber Puchlov: preheat it, and then you either spray it or you dip it in a fluidized powder bed. 363 00:52:30.980 --> 00:52:47.269 Amber Puchlov: And then you have to reheat it to like 500, and that gets everything to basically melt and kneel and and adhere to the Kettlebell. But it looks fantastic, and I mean I'm not sure how 364 00:52:48.960 --> 00:53:00.230 Amber Puchlov: much abuse it can. I mean, of course, if you're taking 2 metal things, and you're slamming them together in long cycle for long periods of time, it will eventually wear off. But I think it's going to be 365 00:53:01.620 --> 00:53:08.249 Amber Puchlov: way way better than everything else that's on the market. And that's that's it. Right there. 366 00:53:08.250 --> 00:53:09.950 Jordan Kunde-Wright: Oh, wow! Oh, that's cool! 367 00:53:09.950 --> 00:53:12.149 Amber Puchlov: So people can't hear. But it's just. 368 00:53:12.150 --> 00:53:16.459 Jordan Kunde-Wright: No, it's it's going on Youtube man, we're doing a video, podcast. That people will see it. That's the. 369 00:53:16.460 --> 00:53:25.340 Amber Puchlov: It's so good cool, and then just to spice it up a little bit, because we'd like these to be in hotels and and fancy gyms, you know we're gonna do a gold 370 00:53:25.460 --> 00:53:29.620 Amber Puchlov: inlay in the K. And on the the lettering and. 371 00:53:29.620 --> 00:53:34.490 Jordan Kunde-Wright: Now that has a green like it looks like it has a green tint to it. Is that just me, or is that? Is that. 372 00:53:34.490 --> 00:53:36.140 Amber Puchlov: What's the lighting in our gym. 373 00:53:36.140 --> 00:53:36.660 Jordan Kunde-Wright: Okay. 374 00:53:36.660 --> 00:53:40.931 Amber Puchlov: We've got these led lights. That kind of have that. But 375 00:53:41.320 --> 00:53:45.850 Jordan Kunde-Wright: 20. I was hoping that was a 24, and I was like, Oh, that's like a batman. 24 kg, like, that's. 376 00:53:45.850 --> 00:54:02.068 Amber Puchlov: We'll have. We'll have some, but it's kind of a throwback to our old Seattle Kettlebell Club colors, because we were black and gold back in the day, and you know, the black and gold on these on these Kettlebells is is pretty pretty cool, so we're excited about that. 377 00:54:02.780 --> 00:54:04.520 Amber Puchlov: We think that those will be 378 00:54:05.010 --> 00:54:09.580 Amber Puchlov: just really good for gym and hotel. 379 00:54:09.580 --> 00:54:17.229 Jordan Kunde-Wright: How's the chalk adherence on that, Paul? On that polyethylene? Does does chalk hold on that? Or is it just on the bell body? And you leave the handle raw, or both, or you're. 380 00:54:17.230 --> 00:54:34.119 Amber Puchlov: So it has some. It does have texture to it, and I am assuming that'll be good. I only have like 3 prototypes, and we haven't taken pictures of them yet. So I mean, do you want to try it? Really quick? She's gonna grab a fresh block of chalk, and we'll just 381 00:54:34.120 --> 00:54:38.879 Amber Puchlov: all right. Love it live. We're gonna do it. We're gonna do a live chalk test here. I love this. 382 00:54:39.437 --> 00:54:44.452 Amber Puchlov: our chop. Here. We got our fire chop there. 383 00:54:45.410 --> 00:54:47.559 Amber Puchlov: Okay, new iron chalk. 384 00:54:48.320 --> 00:54:55.489 Amber Puchlov: because that one is really tricky. I need somewhere to set this break the the table. 385 00:54:56.290 --> 00:54:58.280 Amber Puchlov: There cheers. 386 00:54:58.280 --> 00:55:00.019 Jordan Kunde-Wright: Just don't set it on the laptop. 387 00:55:00.430 --> 00:55:06.280 Amber Puchlov: Yeah, it sorry. Hold it for you. 388 00:55:06.700 --> 00:55:10.049 Amber Puchlov: I think it'll take chalk. I don't know a hundred percent yet, but. 389 00:55:10.750 --> 00:55:13.740 Jordan Kunde-Wright: We have our, we have our, we have our Vanna White holding the. 390 00:55:13.970 --> 00:55:16.660 Amber Puchlov: Yeah, I'll pick it up when it's time. It's. 391 00:55:16.660 --> 00:55:17.760 Jordan Kunde-Wright: I mean Montelo 392 00:55:17.760 --> 00:55:20.899 Jordan Kunde-Wright: 20, so I don't expect you to be able to just like hold it with one hand and. 393 00:55:20.900 --> 00:55:25.587 Amber Puchlov: No. 200. We don't have the 8 right now, because we send it out to 394 00:55:26.673 --> 00:55:28.689 Amber Puchlov: Basically texture and color match. 395 00:55:29.720 --> 00:55:32.260 Amber Puchlov: Alright, here goes our nice clean clothes. Okay? 396 00:55:33.970 --> 00:55:35.429 Amber Puchlov: Sure, you don't want to do it. 397 00:55:36.470 --> 00:55:38.350 Amber Puchlov: Yeah, I got this. 398 00:55:38.600 --> 00:55:40.909 Jordan Kunde-Wright: Who uses more, who uses more chalk. 399 00:55:41.170 --> 00:55:41.960 Amber Puchlov: I do? 400 00:55:41.960 --> 00:55:42.300 Jordan Kunde-Wright: Yeah. 401 00:55:42.300 --> 00:55:46.010 Amber Puchlov: 100%. Alright. Here we go just like a yeah 402 00:55:49.513 --> 00:55:54.290 Amber Puchlov: and hopefully, that's a good coat here. It's yeah. I mean, I barely even. 403 00:55:54.480 --> 00:55:57.689 Jordan Kunde-Wright: Yeah, that all that all stayed. You didn't hardly lose any chalk there. 404 00:55:57.690 --> 00:56:01.730 Amber Puchlov: Oh, look at that! Set it now! 405 00:56:02.230 --> 00:56:05.200 Amber Puchlov: Oh, that's it's holding. Well. 406 00:56:07.120 --> 00:56:12.949 Jordan Kunde-Wright: All right. So that took about 14 seconds. And we've got the 1st we've got the 1st layer on for for people 407 00:56:13.540 --> 00:56:23.670 Jordan Kunde-Wright: that aren't sweaty Yetis. That's probably enough for people that are sweaty Yetis. They might need to give it, you know, 30 seconds or a minute of of applying a few layers on, but it looks like it takes it pretty well. That's awesome. 408 00:56:24.992 --> 00:56:33.960 Amber Puchlov: I think it'll be great. Honestly, I mean, that's not gonna take the place of the raw handles. We'll always have our raw handles. So for competitors. 409 00:56:35.340 --> 00:56:36.780 Amber Puchlov: You know 410 00:56:37.510 --> 00:56:44.359 Amber Puchlov: they'll they can still use the raw handles, which are, I think, that'll always be the best for holding chalk, but for gym, use 411 00:56:44.700 --> 00:56:46.330 Amber Puchlov: hotels and whatnot. 412 00:56:46.330 --> 00:56:49.090 Jordan Kunde-Wright: Yeah, a little bit of a little bit of a little bit of texture. Yeah. 413 00:56:49.090 --> 00:56:54.880 Amber Puchlov: Having it stay, you know, looking. Some of us care more about looks, so do not have to. 414 00:56:54.970 --> 00:56:55.460 Jordan Kunde-Wright: Tonight. 415 00:56:55.460 --> 00:57:03.810 Amber Puchlov: You don't have to stand off any rust off your handles, and you're pretty, Jim, this one might be, but I think we'll test it. I mean, obviously test them out 416 00:57:04.670 --> 00:57:09.110 Amber Puchlov: to see how the, how, the how it feels 417 00:57:09.470 --> 00:57:12.670 Amber Puchlov: in a nice long set. I guess this is sort of like 418 00:57:13.520 --> 00:57:16.259 Amber Puchlov: the opposite of having to sit in the wet spot. 419 00:57:16.890 --> 00:57:18.610 Jordan Kunde-Wright: Now you sit in the chalk. 420 00:57:19.220 --> 00:57:20.249 Amber Puchlov: Did the job. 421 00:57:20.560 --> 00:57:29.540 Amber Puchlov: anyway. Yeah, that's exciting. So we're very excited about that. So we'll have both. We'll have that coating with bare handle. And then also the solid. 422 00:57:29.750 --> 00:57:41.489 Jordan Kunde-Wright: And and I know it's I know it's in prototype, and you guys are developing it. So if you don't have this answer totally fine. But do you have a do you have a timeline on like when you're targeting it for production and release? Or is that still? Tbd, as you go through R&D on it. 423 00:57:42.310 --> 00:57:54.630 Amber Puchlov: We'll have some some small batches that'll come out as we're like, you know. Getting already. But probably full scale. 424 00:57:55.980 --> 00:57:57.310 Amber Puchlov: September. 425 00:57:57.310 --> 00:57:58.240 Amber Puchlov: Oh, nice. Okay. 426 00:57:58.240 --> 00:58:04.219 Amber Puchlov: well, but we are sampling them now, so we'll be selling the. We'll have the samples. We're selling off the samples. So we're not 427 00:58:04.450 --> 00:58:06.660 Amber Puchlov: compiling a bunch of you know. 428 00:58:06.660 --> 00:58:07.060 Jordan Kunde-Wright: Yeah. 429 00:58:07.060 --> 00:58:15.270 Amber Puchlov: We have. We have to move it, and they're good. So but I think readily available in like full sets. By September, October. 430 00:58:15.532 --> 00:58:20.780 Jordan Kunde-Wright: Fantastic! That's that's awesome! And and how long will it be until the new foundry is is up and running. 431 00:58:21.380 --> 00:58:31.009 Amber Puchlov: Well, we're shooting for moving and being there in August, realistically, probably September, you know. 432 00:58:31.330 --> 00:58:35.760 Amber Puchlov: And this will be like I said it was, gonna be small like baby steps. 433 00:58:35.760 --> 00:58:36.080 Jordan Kunde-Wright: Yeah. 434 00:58:36.080 --> 00:58:36.980 Amber Puchlov: So. 435 00:58:36.980 --> 00:58:38.659 Jordan Kunde-Wright: And where is it? Where is it going to be located? 436 00:58:39.090 --> 00:58:40.439 Amber Puchlov: Outside of Austin. 437 00:58:40.440 --> 00:58:43.600 Jordan Kunde-Wright: Are you guys relocating down down to Texas, or are you staying in Seattle. 438 00:58:44.090 --> 00:58:54.019 Amber Puchlov: Yeah. And so the reason for that is that I mean, I'd love to be able to do it here in Washington State. But the energy costs and regulations are just. 439 00:58:54.330 --> 00:58:56.229 Amber Puchlov: They really don't want 440 00:58:56.460 --> 00:59:06.519 Amber Puchlov: a lot of new foundries opening up, especially here in Washington State, even though it's actually a pretty clean industry our furnace will be induction, which is electric. 441 00:59:06.730 --> 00:59:29.019 Amber Puchlov: So it's I mean, it's it is energy hungry, but not as much as AI, so like, you know, not like fumes and stuff. It's dangerous. The only thing about is it's dangerous dealing with metal. It's like 2,500 degrees and heavy. 442 00:59:29.140 --> 00:59:29.830 Jordan Kunde-Wright: Yeah. 443 00:59:30.680 --> 00:59:32.750 Amber Puchlov: So, yeah. 444 00:59:32.750 --> 00:59:46.970 Jordan Kunde-Wright: That's that's excellent. I mean Texas. Texas produces more clean energy than any other State in the Union. A lot of people don't know that they associate it with with oil and with oil and gas, which is also true. But they're also the largest. They're also the largest producer of clean energy in the in the country. So most people don't know that. 445 00:59:46.970 --> 00:59:52.559 Amber Puchlov: I've got tons of solar and wind farms and all sorts of stuff when every time, every time I go down there. 446 00:59:52.800 --> 01:00:00.359 Amber Puchlov: Yeah. Well, because the unit economics on it just just make it make sense down there. And they and they've they've not regulated it nearly as much as some other States have so 447 01:00:01.120 --> 01:00:05.980 Amber Puchlov: visited Austin and I just think. Also. 448 01:00:06.370 --> 01:00:09.509 Amber Puchlov: it seems like a great place to raise a family 449 01:00:09.930 --> 01:00:13.190 Amber Puchlov: and also a great place to host, a killer. Kettleball competition. 450 01:00:13.190 --> 01:00:13.830 Amber Puchlov: Alright! 451 01:00:13.830 --> 01:00:20.719 Amber Puchlov: It is one of the fittest cities I've been to, and like so like, it just seems like. 452 01:00:20.720 --> 01:00:22.749 Jordan Kunde-Wright: Barbecue and bells. I love it. 453 01:00:23.890 --> 01:00:39.049 Amber Puchlov: It feels like a no brainer. So it it'd be a great place to have our foundry and then take our. You know our Kettlebells, take them to Gyms around Austin host competitions. And also this is 454 01:00:39.180 --> 01:00:40.280 Amber Puchlov: kind of on our. 455 01:00:40.400 --> 01:00:45.790 Amber Puchlov: We're gonna try to make this happen. Have people come and visit our foundry 456 01:00:45.980 --> 01:00:51.570 Amber Puchlov: and and see what it's like to actually take scrap 457 01:00:51.720 --> 01:01:04.340 Amber Puchlov: iron right recycled, scrap iron, melt it down, make a mold, pour a casting, you know. Shake it out. See that raw casting. 458 01:01:04.650 --> 01:01:13.450 Amber Puchlov: you know, grind off the parting lines and the the gating, and then take that from basically. 459 01:01:13.770 --> 01:01:21.449 Jordan Kunde-Wright: I see what you're doing. You're training. You're training people to be part of your you're training Oompa Loompas here to help make Kettlebells. I see. I see what you're doing here. 460 01:01:21.450 --> 01:01:30.620 Amber Puchlov: Maybe I mean, maybe I would definitely love some help. But yeah, take it from basically rusty scrap iron 461 01:01:31.450 --> 01:01:36.670 Amber Puchlov: into new iron pro kettlebells. Right? You know. 462 01:01:36.670 --> 01:01:38.769 Jordan Kunde-Wright: Did. There, I see what you love it. 463 01:01:39.020 --> 01:01:43.490 Amber Puchlov: And it doesn't stop at Kettlebells because you can make anything that's. 464 01:01:43.490 --> 01:01:43.910 Jordan Kunde-Wright: I see. 465 01:01:43.910 --> 01:01:46.609 Amber Puchlov: You can make dumbbells. You can make 466 01:01:47.150 --> 01:01:54.000 Amber Puchlov: skillets, you know, whatever. So it it definitely feeds the artistic side, too. 467 01:01:54.000 --> 01:02:07.439 Jordan Kunde-Wright: Yeah, well, and there's all sorts of I mean, there's all sorts of raw material that that needs to be repurposed, too. Right? So like it's it's a it's a great, it's a great way of of reusing resources that can be repurposed and turned into into new new things. So that's that's awesome. I love. 468 01:02:07.440 --> 01:02:16.099 Amber Puchlov: You can recycle it almost infinitely, and each time you recycle iron it becomes more refined and better than before. So. 469 01:02:16.100 --> 01:02:16.770 Jordan Kunde-Wright: I didn't know that. 470 01:02:16.770 --> 01:02:33.820 Amber Puchlov: With a few products. Yeah, when you melt it down and pull out the slag, it actually becomes more pure than it was before. So it's it's kind of a as long as you're doing it right, you know, and it induction is a very clean way to do it. So yeah, I'm excited about it. 471 01:02:34.870 --> 01:02:48.149 Amber Puchlov: The same way I I watch videos on about Kettlebell lifting, you know, like I've been watching videos about and and reading as much as I can about, you know, metal casting and 472 01:02:48.450 --> 01:02:50.580 Amber Puchlov: mold making, and that sort of thing. 473 01:02:50.820 --> 01:03:14.420 Jordan Kunde-Wright: Well, this I mean, that sounds really cool congrats on the on the the new foundry, and I mean congrats on the the move for the family, too, like that sounds like a an exciting, an exciting, wonderful adventure for you, for you and the kids. And amber. I got to give you a chance to. I know we're up against time, but I got to give you a chance. You just wrote a children's book, too, like, I know this is not Kettlebell related at all, but, like you just published a children's book, you know not that long ago, right. 474 01:03:14.420 --> 01:03:14.980 Amber Puchlov: Okay? 475 01:03:15.931 --> 01:03:20.258 Amber Puchlov: yeah. Well, you know. Well, we came out with, we did our 476 01:03:21.290 --> 01:03:47.910 Amber Puchlov: 365 Kettlebell exercise libraries. So we published the exercise library book, and once I got that up on Amazon I was like, Oh, my gosh! I've been working on this kid's book for this poem that I wrote. There's not a spot where God is. Not that I wrote on a flight when we were going to Arizona getting married, so I wrote it the poem in 2012. And I've been sitting on it this whole time. And I, when I realized how you know, like, okay, I just. 477 01:03:48.400 --> 01:04:07.040 Amber Puchlov: I just published this this thing for the business. But there's this thing like that's been in my heart, for you know, 13 years that I was, I suddenly saw how how I needed to get that out. So I published that I spent like 2 weeks up all night long in the middle of the night doing that. 478 01:04:07.040 --> 01:04:09.500 Jordan Kunde-Wright: A trend here. You don't sleep a lot. I'm sorry. 479 01:04:09.500 --> 01:04:10.100 Amber Puchlov: So he. 480 01:04:10.100 --> 01:04:17.240 Jordan Kunde-Wright: I taught you how to pull espresso, and you just took that and turned that into like massive productivity and very little sleep. It sounds like. 481 01:04:17.240 --> 01:04:34.619 Amber Puchlov: I did, but I then I hit the wall, and then he had to pull me off and give me a coffee like I went for then I had to did 9 days without coffee, because I I convinced her to not have any coffee, for you know. What was it? 9 days. Yeah. And she slept for like a week. 482 01:04:34.620 --> 01:04:34.960 Jordan Kunde-Wright: Wow! 483 01:04:35.120 --> 01:04:48.919 Amber Puchlov: Like, not straight, but like for most of like like many, many naps during the day, like in couple hour, long naps, and this might be for another, podcast or whatever. And we both drink coffee. So I mean, I'm not anti coffee, but 484 01:04:49.505 --> 01:05:07.174 Amber Puchlov: it's crazy. How pretty much like a large population of people is caffeinated. And they are like utilizing that to get through their days and like basically robbing for tomorrow, for today. And 485 01:05:07.760 --> 01:05:24.839 Amber Puchlov: it actually makes a huge difference on your recovery. If you can cut it out for at least a detox period, because your sleep is so much deeper and more productive when you're not super caffeinated and honestly like when you're when you're caffeinated. 486 01:05:25.420 --> 01:05:30.400 Amber Puchlov: You're not your true self, right? You are like a kind of like a. 487 01:05:30.760 --> 01:05:46.069 Amber Puchlov: It's like low grade, Meh, you know what I mean. You're like A, and and this comes from someone who loves coffee. But like it's like, you know we're all a little bit affected by it, and I just I noticed that we were both drinking a lot of coffee. I'm like. 488 01:05:46.360 --> 01:05:57.449 Amber Puchlov: I gotta take a break, you know, and and then convince her to take a break, and we both like I did it before her. I slept like just nonstop. But then, when I finally caught up, I felt 489 01:05:58.300 --> 01:06:06.229 Amber Puchlov: just way calmer, my elbow. Pain had gone away, which has kind of been nagging me tendonitis and 490 01:06:07.260 --> 01:06:14.630 Amber Puchlov: I don't know. I would recommend people try to give it a shot. See what it feels like to go a week without coffee and see how you feel. At the end of a week. 491 01:06:14.630 --> 01:06:24.969 Jordan Kunde-Wright: I would I would recommend not cold turkey, though that seems very cruel. I would titrate down like switch to black tea, and you know, and then and then and then like switch to green tea, and then, you know, but that's. 492 01:06:24.970 --> 01:06:27.710 Amber Puchlov: That's the logical way to do it. But we don't. We don't do that. 493 01:06:28.380 --> 01:06:30.560 Amber Puchlov: We are all or nothing. 494 01:06:30.560 --> 01:06:39.650 Jordan Kunde-Wright: Say, I'm going to make my own Kettlebell, and it's gonna take me 17,000 prototypes and 5 5 CAD designers and 6 foundries and. 495 01:06:39.650 --> 01:06:41.589 Amber Puchlov: Yeah. And then we're gonna do it ourselves. 496 01:06:41.590 --> 01:07:08.789 Jordan Kunde-Wright: You tend to go at things hard, and I and I respect that and appreciate about that about you both. So well, I want to thank you both so much for for coming on and and sharing your story with us, and like it really, truly is, you know, an American success story. I wish you guys all, all the best and the continued success, like, I appreciate you, you know, pouring your heart and soul into everything that you guys put out and everything that you do for the community like, I truly truly appreciate it. You guys are a pillar, a pillar of the Kettlebell sport community. And it's really cool to see. 497 01:07:08.790 --> 01:07:21.570 Jordan Kunde-Wright: you know, to see something that you guys obviously poured so much of yourselves into, and have just been working at so hard for so long to see it taken off and to see it growing. And I hope it just continues on that trajectory for you guys. So thank you so much. 498 01:07:21.570 --> 01:07:29.340 Amber Puchlov: Thank you so much. Thank you for your platform, you know. Thank you for giving a voice to our story, and for everything that you do so. Thank you. 499 01:07:29.340 --> 01:07:31.249 Jordan Kunde-Wright: Got it. Thank you. We'll talk soon. 500 01:07:31.250 --> 01:07:32.860 Amber Puchlov: Hey, Jordan, can I ask you a quick question?